Justice.org: Enhancing the brand and user experience with a top to bottom redesign
Analyzing user processes
I examined the current user flow for the member join process and simplified it. I participated in client interviews to determine what information needed to be captured from users to meet their goals and negotiated to find the minimum amount of information to ensure the user would complete the registration process.
The analysis also performed the function of helping the developers determine during which part of the process data would be written to the Association Management System and which parts of the process would trigger marketing communications to the prospective members.
UX process for the win
I wireframed almost every major screen on the site to get stakeholder buy in and review with our developers to try to catch integration or scope issues before they happened.
Put your money in events
I also looked at the logged-in experience for opportunities to spotlight and upsell events, as well as make it easy for members to find related materials from past events.
Increase in member engagement
Increase in event revenue
For members only
Since I redesigned the membership flow, changes cascaded into the design of the member screens. I updated where and when your membership level appeared so that a user could see pricing before committing but the organization could still capture important information about its user base.the e-commerce process was also revamped in the process.