A professional services firm with a healthcare focus
Chartis is a professional services firm with a deep specialty in the healthcare world. Their impressive expertise in the filed and rapidly growing portfolio of partners and acquisitions made this an exciting client to work with and help develop its brand strategy.
Building a flexible user experience
I knew going into this project that the client was growing and had acquired or was in the process of acquiring or partnering with other companies. Given this, I had to create a simple and flexible user interface that was easily themable.
As usual, the team started with a deep dive into stakeholder interviews and competitive analysis, and looked at keyword ranking and other data points. Using these I could establish a way forward to base wireframes on.
Exploring design style
In terms of design, Chartis was coming from an illustrative based style as they were have governance issues with getting photography approved. When exploring design we explored a style using some of their existing illustrations, but also looked at photo based styles.
Building from the brand up
The client sought direction on how they could extend the design and brand ideas throughout their creative. I put together a brand book to show the thinking behind the brand.
It contained detailed direction on how to use brand elements, typography and photography to extend and elevate what had been a stale visual style.
